Hearing AI takes us to a world of imagination with driverless cars and robots taking over the world and stealing all possible human jobs. Our perception and imagination of AI are very different from what it is used for in marketing.
What is AI?
As defined by the English Oxford Dictionary Artificial Intelligence stands for "The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision making, and translation between languages." AI uses computers to complete tasks that otherwise humans would have to do thus saving time and effort.
AI in Marketing
When it comes to marketing, any kind of data collected can be easily analyzed with the help of AI. You can also achieve deeper insights related to patterns observed and digital footprints left by a consumer on one's website by generating a report. You can choose from either purchasing an AI-inbuilt software or program your computer to implement the algorithms and techniques of artificial intelligence. Some of the examples of its use are:
- Setting up ad campaigns
- Alexa and Siri, voice recognition
- A personalized experience, better customer service
- Amazon uses Machine learning for recommending products, or the explore feed on Instagram
- Segmentation of the target market
- Content generation
Share your views, suggestions, and questions in the comment box below and tell us what you imagine when you hear Artificial Intelligence!
Sources
'AI Marketing: What, Why and How to use Artificial Intelligence Marketing' (2019). available at: https://www.mageplaza.com/blog/ai-marketing-what-why-how.html (accessed: 20/02/2020)Mullan, E. (2019) 'The uses of Artificial Intelligence to Marketers' available at: https://blog.hurree.co/blog/what-is-artificial-intelligence-marketing (accessed: 22/02/2020)
Rouse, M. (2019) 'artificial intelligence in marketing' available at: https://searchcustomerexperience.techtarget.com/definition/artificial-intelligence-in-marketing (accessed: 21/02/2020)
Rouse, M. (2019) 'artificial intelligence in marketing' available at: https://searchcustomerexperience.techtarget.com/definition/artificial-intelligence-in-marketing (accessed: 21/02/2020)
Thank you for sharing, Amrit.
ReplyDeleteThank you Sed! :D
DeleteThanks for sharing this information Amrit! Very informative!
ReplyDeleteThank you for the read T!
DeleteI think AI will further change into something bigger than we imagined for sure. This is such a good read, thank you for sharing Amrit.
ReplyDeletewithout a doubt, yeahhhh, who knew AI will reach this stage future certainly has some surprises in store.
DeleteThanks for this informative article, I enjoyed so much
ReplyDeleteGlad you found it informative!
DeleteThank you for sharing detailed post Amrit
ReplyDeleteAI is the future for marketers to reach their audience and your blog explains how we can use it. Thank You.
ReplyDeleteVery detailed! Well done
ReplyDeleteVery informative! Good job Amrit!
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ReplyDeleteGreat and interesting content! Well done Amrit.
Good one.Great Job.
ReplyDeleteArtificial Intlligence itself is growing as a technology and hold a high position in market. To use AI in digital marketting surely going to help the industries to improve thier marketting strategies.
ReplyDeleteIndeed a nice read. Liked the content and it's importance.